About REGO
Built on experience. Evolving for what comes next.
Since 1994, REGO Trading has helped retailers and businesses source the everyday products their customers depend on.
What began as a traditional wholesale distribution business has grown through more than three decades of changing products, changing markets, and changing ways of doing business. Through it all, our focus has remained the same: reliable supply, competitive pricing, responsive service, and long-term relationships.
Today, REGO is building on that foundation to make wholesale purchasing faster, easier, and more connected.
More Than 30 Years in Wholesale
REGO was built in the real world of distribution—buying, warehousing, sourcing, selling, and delivering consumer products every day.
Over the years, we have worked with independent retailers, pharmacies, supermarkets, ecommerce businesses, wholesalers, and larger retail organizations. Some customers need a few cases. Others buy by the pallet or truckload.
That experience has taught us something important:
Every customer buys differently, but every customer needs a supplier they can depend on.
Our job is to understand the business behind the order and help our customers keep moving.
Everyday Products. Recognized Brands.
REGO specializes in fast-moving consumer goods across household, cleaning, laundry, personal care, health and beauty, grocery, paper, and related everyday categories.
We work across an extensive network of manufacturers, suppliers, and distribution partners to provide products from brands consumers already know and buy.
Our business has never been limited to simply showing customers what happens to be sitting in a warehouse.
When a customer needs something, we work to find it.
That sourcing mentality has been part of REGO for decades—and it continues to shape where we are going.
Stock When You Need It. Sourcing When You Need More.
A strong distributor has to do both.
REGO maintains inventory of core products for dependable, fast-moving supply while also using our supplier relationships and market experience to source products beyond our immediate stock.
That gives our customers more flexibility to respond to demand, expand their assortment, and pursue opportunities without depending on a single source of inventory.
What we stock matters. What we can help you source matters just as much.
Wholesale Is Still a Relationship Business
Technology can make ordering faster. Data can make decisions better. But wholesale is ultimately built on trust.
Our customers need to know that someone will answer the phone, understand the issue, and help solve it.
That is why personal service remains central to how REGO operates.
Our sales, customer service, operations, and delivery teams work together to support customers before, during, and after an order. We value long-term relationships over one-time transactions, and many of those relationships have been built over years of doing business together.
Distribution Is Changing. So Are We.
The way businesses buy is changing quickly.
Buyers expect better search, better product information, account-specific pricing, real-time visibility, simpler ordering, and access to a much broader assortment.
REGO is investing in the technology and infrastructure needed to bring that experience to wholesale distribution while preserving the service and operational experience that built the company.
Our goal is not simply to put our existing catalog online.
It is to make it easier for customers to discover products, understand what is available, place orders efficiently, manage their accounts, and ultimately access more of the products their businesses need.
We are combining decades of distribution experience with a modern digital platform designed around how businesses actually buy.
The REGO Approach
Reliable Supply
We focus on products businesses need consistently and work to keep dependable inventory available.
Broader Sourcing
When the right product is outside our immediate stock, our supplier network helps us look beyond the warehouse.
Competitive Wholesale Pricing
We use our purchasing relationships, market knowledge, and scale to deliver competitive wholesale opportunities.
Responsive Service
Real people remain available when customers need help with products, orders, sourcing, or their accounts.
Built for Business
From independent stores to high-volume wholesale buyers, our processes are designed around commercial purchasing—not consumer ecommerce.
Always Improving
We continue investing in our catalog, technology, data, logistics, and customer experience to make doing business with REGO easier.
Where We’re Going
For much of wholesale history, the question a distributor could answer was:
“What do you have in stock?”
We believe the better question is:
“What can you get for me?”
REGO is building toward a broader, more connected model of distribution—combining our own inventory with an expanding network of products and supply sources while giving customers one place to discover, buy, and manage what their businesses need.
The tools will change.
The commitment behind them will not.
Right products. Reliable supply. People who know the business.
That has been REGO since 1994.
And it is the foundation for what comes next.
Let’s Do Business
Whether you're opening your first store, managing multiple locations, buying for an ecommerce operation, or sourcing at wholesale scale, REGO is ready to help.