Sales Director

REGO is looking for an experienced Sales Director to lead and develop our wholesale sales organization.

This is not simply a role focused on managing an existing sales team.

We are looking for someone who can help shape how REGO sells—building the team, processes, accountability, customer-development strategy, and sales culture needed for the company's next stage of growth.

REGO has more than 30 years of experience in wholesale distribution and serves customers across retail, wholesale, ecommerce, grocery, pharmacy, and other commercial channels.

As REGO expands its product assortment, sourcing capabilities, and digital commerce platform, we are looking for a sales leader who can turn those capabilities into sustained customer and revenue growth.

What You’ll Lead

The Sales Director will take responsibility for the performance and development of REGO's sales organization.

Key responsibilities include:

• Developing and executing REGO's overall sales strategy.
• Recruiting, developing, and managing high-performing Sales Representatives.
• Establishing clear sales goals, expectations, territories, and account responsibilities.
• Creating a disciplined approach to prospecting, pipeline development, follow-up, and account growth.
• Building measurable sales processes and performance standards.
• Developing strategies for customer acquisition, retention, and expansion.
• Identifying high-potential markets, customer segments, and sales channels.
• Working directly with major and strategic accounts.
• Coaching representatives on opportunity development, customer relationships, negotiation, and account strategy.
• Improving the use of CRM, customer data, sales reporting, and technology throughout the sales organization.
• Working closely with purchasing, operations, finance, customer service, and leadership.
• Using product, customer, inventory, and sales data to identify commercial opportunities.
• Helping translate REGO's growing assortment and sourcing capabilities into compelling customer opportunities.
• Providing leadership with clear visibility into pipeline, performance, risks, and growth opportunities.

What We’re Looking For

The right candidate will combine sales leadership with a practical understanding of how wholesale businesses actually operate.

We are looking for someone who:

• Has significant B2B sales and sales-management experience.
• Has successfully built, led, or transformed a sales team.
• Understands wholesale, distribution, consumer products, retail, or similar commercial environments.
• Can establish structure and accountability without creating unnecessary bureaucracy.
• Is comfortable managing both established accounts and new-business development.
• Understands pipeline management, forecasting, account development, and sales performance measurement.
• Is comfortable using CRM, analytics, and modern sales technology.
• Can coach salespeople while also holding them accountable for results.
• Thinks strategically but remains willing to work directly on important opportunities.
• Communicates effectively with customers, employees, and senior leadership.
• Has strong commercial judgment and negotiation skills.
• Is motivated by building and improving organizations rather than simply maintaining them.

Experience and relationships across grocery, pharmacy, ecommerce, independent retail, wholesale, household products, health and beauty, or other consumer-product channels are highly valuable.

The Opportunity

REGO is evolving from a traditional wholesale distributor into a broader, technology-enabled distribution business.

Our goal is increasingly not just to answer “What do we have in stock?” but “What can we get for the customer?”

That creates a much larger opportunity for the sales organization.

The Sales Director will have the ability to influence how REGO approaches new customer acquisition, account development, sales technology, team structure, incentives, customer segmentation, and long-term commercial growth.

This is an opportunity for a sales leader who wants to build, not simply inherit.

Interested?

If you have the experience, leadership ability, and commercial mindset to help build the next generation of REGO's sales organization, we'd like to hear from you.